About Us

BLOOMBAR™ is the brainchild of Heleyne Tamir, a visionary entrepreneur with a passion

for beauty, design, and revitalizing retail spaces that bring communities together. As the co-founder of Surratt Beauty, she helped create a brand celebrated for its Japanese craftsmanship, innovative formulations, and luxury artistry, redefining modern beauty with thoughtful, high-performance products.

Building on her love for aesthetics and immersive experiences, Heleyne expanded her entrepreneurial journey into the world of flowers and hospitality with BLOOMBAR, a concept that blends a luxury floral market with an artisanal café and lifestyle boutique. Driven by a deep commitment to revitalizing local retail, BLOOMBAR was created to reimagine the in-person shopping and dining experience, offering a destination where customers can engage with beauty, design, and community in a meaningful way.

BLOOMBAR is more than just a café...it’s a space where guests can experience stunning floral arrangements, sip the finest matcha and coffee, enjoy handcrafted pastries, and explore a curated selection of homewares, gifts, and beauty essentials. By blurring the lines between retail, hospitality, and lifestyle, Heleyne has created a destination that revives the magic of in-person shopping and gathering. Heleyne’s work is driven by a deep appreciation for artistry, quality, and the role of beautiful spaces in fostering community. Whether through a luxurious beauty ritual or a stunning floral arrangement, her businesses celebrate elevated experiences, local connection, and the beauty found in everyday moments.