Assouline Travel Books

BLOOMBAR™ is the brainchild of Heleyne Mishan-Tamir.

With extensive experience in luxury fashion & beauty, Heleyne developed BLOOMBAR™ during the pandemic as a way to reinvigorate retail in her local community and foster her love of flowers.

Heleyne is currently a beauty executive and founder of Surratt. A true serial entrepreneur with a rich history in retail, she saw a niche in her home-town and set out to reinvent the "flower shop" in a way that would engage clients on higher level.

Exceptional product selection is essential. BLOOMBAR FLOWER MARKET™ is well-known for its incredible assortment of unique flowers while BLOOMBAR CAFÉ ET FLEURS™ offers an exceptional edit of well-priced gifts and objects d' arte from across the globe. Enjoy fresh pastries from local artisanal bakers and the most incredible matcha to suit.

"Creating an experience that transports customers has always been paramount. The layout of both shops immerses everyone with surprise and delight at every turn."

The shop employs women from the local Jersey Shore community thus ensuring that we all thrive together.

Concierge 732-245-5684

closed on Saturdays