HELEYNE'S RADAR THIS MONTH: VYRAO FRAGRANCES

Beauty has always been personal to me. I spent the last 15 years in the luxury space when I co-founded a makeup brand and built it from the ground up. I sat across tables with the best formulators in the world, obsessed over texture, pigment and the way a product feels in your hand before it even touches your skin. I learned early that quality is not a feature. It is a feeling. And once you know the difference, you can’t unknow it.When I choose to  bring something into this space, it has passed a very particular test.
This month's feature is: VYRAO.
VYRAO is a fragrance brand, but calling it that undersells it. Founded by Yasmin Sewell, a woman who spent 25 years at the top of fashion before following something deeper, VYRAO starts with a feeling and works backward. Each fragrance is formulated to shift your energy, your mood, your vibration. The ingredients are selected not only for how they smell but for what they do. Rooted in neuroscience, ethically sourced, built with the precision of true luxury. And inside every full size bottle, a Herkimer diamond crystal, charged to amplify the scent’s specific intention.
For someone who works with crystals, who believes scent is one of the oldest rituals we have, who understands that the way you begin your morning sets the frequency of your entire day, this brand feels like it was made for people like us.
It is not perfume. It is a practice.

I hope you enjoy exploring the collection. 

XO,

Heleyne